Program

Think Tanks Retail Design & Tech

Published on by Jérôme Perrin-Luciani - WillB - updated on

During the event, do not miss the Think Tanks organized around the key themes of retail design and point-of-sale digitalization.

True think tanks, 10 Think Tanks lasting 1h30 will be offered during the 2 days.

Themes related to the strategic changes in retail (disruptive concepts, new uses, customer experiences ...), each Think Tank will be piloted by a leader among the partners of the event who will bring its forward-looking vision and expertise.

Here are some ideas of themes already identified by major themes:

ARRANGEMENT / DESIGN & AGENCIES

  • Architecture / Design Instagrammable: new slogan of the customer experience.
  • Retail Hybrid: the association of trade with other sectors by pooling space and communication.
  • The "hospitality shopping" trend: Stores are no longer just places of sale, but places of life in their own right where the consumer experiences an art of living, a welcome, a consideration and a human connection.
  • Sound Design and Olfactory Marketing

PAYMENT SOLUTIONS

  • Frictionless payment

RETAIL TECH / DIGITAL IN STORE

  • The automation of the shopper's journey: alternatives to the typical path thanks to new technologies
  • Increased shopping experience thanks to connected equipment: digital screens as shopper assistants (recognition + recommendations), intelligent mirrors, digital management of waiting lines, communicating labels, terminals ...
  • Mobile as an omni-channel consumer shopping assistant: indoor geolocation, M-couponing etc.

EQUIPMENT / MARKETING POS

  • Ephemeral spaces / Pop-up stores / Flagship Flagship stores: the brand experience at phygital time
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